Article Schema vs BlogPosting Schema: Does It Matter for SEO?
Pick the wrong schema type and your rankings will suffer. That idea floats around SEO communities often enough that people spend real time debating Article versus BlogPosting markup. The honest answer is that the choice matters far less…
SEO Engine Optimisation Why the Technical Stuff Actually Matters
Most sites that struggle to rank aren't short on content. They're short on the technical foundations that let Google find and trust…
7 Things Google Actually Looks at When Ranking Pages
Most people assume Google ranks pages by counting keywords. It does not. The algorithm looks at a much wider set of signals,…
What Bing AI Search Actually Means for Your Organic Traffic
Bing's AI answer layer didn't arrive quietly. It sits above the organic column entirely, synthesising a response before a user sees a…
What Google’s Core Update Actually Changed (And What Didn’t)
Every time Google runs a core update, the same panic follows. Rankings move, forums fill up, and everyone starts second-guessing their content.…
Local Business Schema Markup: What to Add and What to Skip
Schema markup does not help Google find your business. It helps Google understand it. There is a difference, and it matters when…
GEO for Search: What Generative Engine Optimisation Actually Means
Ask ten people what GEO means for their website and you'll get ten different answers, most of them vague. Generative Engine Optimisation…
What Google Actually Reads When It Crawls Your Site
Googlebot doesn't sit down and read your website. It requests files, processes response codes, follows links, and moves on. Understanding how Google…
Search Engine Positioning SEO: What It Means and Why It Shifts
A client checks their rankings on Monday and they're on page one. By Thursday they've dropped to position four. Nothing changed on…
Why Rank Math and Yoast Are Old Hat
Both Rank Math and Yoast have been staples of the WordPress world for years, and neither is going anywhere soon. But there's…
SEM Firms’ July 2026 Rankings: What a ‘Top Agency’ List Actually Tells You
SEM Firms has published its latest roundup of top digital marketing agencies for July 2026. Before you take it as gospel, it's…
Why Bing’s Growing Market Share Belongs in Your SEO Plan
Bing now handles roughly a third of all desktop searches in the UK, and with AI-powered answers baked into its results pages,…
Google Business Profile: What It Actually Does for Local Rankings
Roughly half of all Google searches have local intent, yet most business owners set up their Google Business Profile once and never…
SEO for Tradespeople: Why Most Trade Websites Never Rank
A plumber in Leeds builds a website, pays someone a few hundred pounds for it, and then waits. Six months pass. No…
WordPress Robots.txt: What It Controls and What It Does Not
A robots.txt file is one of those things that looks simple until you realise what it genuinely cannot do. It sits at…
How to Report SEO Results to Clients Who Tune Out Data
Most clients are not staring at Google Search Console every morning. They have a business to run. So when you drop a…