Search Engine Optimisation
Local Business Schema Markup: What to Add and What to Skip
Schema markup does not help Google find your business. It helps Google understand it. There is a difference, and it matters when…
Posts Tagged “Local SEO”
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Search Engine Optimisation
Google Business Profile: What It Actually Does for Local Rankings
Roughly half of all Google searches have local intent, yet most business owners set up their Google Business Profile once and never…
Search Engine Optimisation
SEO for Tradespeople: Why Most Trade Websites Never Rank
A plumber in Leeds builds a website, pays someone a few hundred pounds for it, and then waits. Six months pass. No…
Search Engine Optimisation
Schema Markup for Local Businesses: What to Add and Where
Most local business owners hear 'schema markup' and picture something complicated that probably isn't worth the bother. The reality is that a…
Search Engine Optimisation
Local SEO for Service Businesses: What Google Actually Looks For
Ask ten people what makes a local service business rank on Google and you'll get ten different answers, most of them wrong.…
Search Engine Optimisation
SEO for Service Businesses: Why It Works Differently to Ecommerce
A plumber who ranks for 'emergency boiler repair' at 11pm on a Monday is worth ten times more than a kitchen retailer…
Search Engine Optimisation
Local SEO for Small Businesses: What Actually Moves the Needle
Most small businesses are told they need local SEO, then handed a list of forty things to do with no sense of…