Core Web Vitals
Why LCP Is the One Speed Metric Clients Actually Feel
Ask a client what they thought of their new site and the first thing they mention is usually how fast it felt.…
Posts Tagged “Page Speed”
Core Web Vitals
WebP vs JPEG in WordPress: Which Format Actually Loads Faster
Swap every JPEG to WebP and your site loads faster. That's the received wisdom, and it's mostly true, but the detail matters…
Search Engine Optimisation
Why Google Sometimes Still Ranks Slow Websites
A client once showed me a competitor's site that took over six seconds to load on mobile. No caching worth mentioning, images…
Core Web Vitals
WordPress Image Compression: What Actually Cuts File Size
A freshly uploaded JPEG can sit at 4MB and nobody bats an eyelid. The image looks fine in the media library, the…
Core Web Vitals
The Page Speed Metrics Google Actually Scores You On
Most people trying to speed up their site are watching the wrong numbers. They screenshot a 94 from GTmetrix and call it…
Core Web Vitals
WordPress Image Optimisation: Settings That Actually Matter
Most WordPress sites carry more image weight than they need to. Not because nobody tried to fix it, but because the settings…
Core Web Vitals
Core Web Vitals Explained Without the Technical Jargon
If you've ever seen the phrase 'Core Web Vitals' in Google Search Console and quietly closed the tab, you're not alone. The…
Core Web Vitals
7 Ways Heavy Fonts Are Quietly Killing Your Page Speed
Most site owners hunt for speed problems in the obvious places, images, plugins, hosting. Fonts rarely make the list. But a poorly…