Search Engine Optimisation
Article Schema vs BlogPosting Schema: Does It Matter for SEO?
Pick the wrong schema type and your rankings will suffer. That idea floats around SEO communities often enough that people spend real…
Posts Tagged “structured data”
Search Engine Optimisation
Local Business Schema Markup: What to Add and What to Skip
Schema markup does not help Google find your business. It helps Google understand it. There is a difference, and it matters when…
Search Engine Optimisation
Schema Markup for Local Businesses: What to Add and Where
Most local business owners hear 'schema markup' and picture something complicated that probably isn't worth the bother. The reality is that a…
Search Engine Optimisation
Schema Markup Without the Headache: What It Does and Why It Matters
Picture two identical shops on the same street. One has a clear sign, opening hours on the door, and a menu in…